About Us
Built on Agronomy. Driven by Experience.
Agronomy Without the Noise
Agriculture is full of noise. Hundreds of ag-tech platforms claim to “help” farmers – more dashboards, more data, more promises. But the real problems remain: inconsistent results, wasted inputs, fragile soils, and advice that’s too generic to work in the real world.
yieldsApp is different. It isn’t another tool. It’s a breakthrough way of farming.
Built on Agronomy
At the foundation of yieldsApp is the work of Guy Sela, our Founder and CEO. An agronomist and agricultural author with more than 30 years of hands-on problem solving, Guy has advised growers worldwide, pioneered practical nutrient and irrigation strategies, and written extensively on the science of crop production.
The principles he developed through decades of agronomy shape how yieldsApp works today: turning complexity into clarity and giving growers digital tools they can trust.
From Expertise to a Scalable System
While Guy’s experience laid the foundation, yieldsApp is not a one-man story. Today, a global team of agronomists, data scientists, and engineers builds on that expertise to deliver a system that combines practical field knowledge with advanced technology. The result is a platform that scales from a single field to entire organizations.
Our Principles in Practice
The foundation of yieldsApp is not just technology, but values shaped by decades of agronomy. These principles guide everything we build:
Clarity First
Digital records and insights that remove noise and confusion.
Adaptability
farmers and managers can adjust and shape recommendations to their own context.
Openness
No lock-in; your data remains yours, exportable and usable anywhere.
Compatibility
Integrates with existing tools and systems when you choose, not by force.
Respect for data
Privacy and ownership are non-negotiable.
Our Mission
Make advanced agronomy usable by every farmer and every organization, turning data into daily decisions that improve productivity, profitability, and resilience.
Our Vision
A farming system where decisions are proactive and transparent, resources are used responsibly, and results compound season after season.
Farming, Re-engineered
What began as one agronomist’s response to recurring problems has become a platform that redefines how farming decisions are made. By digitalizing agronomy and farm management, yieldsApp helps farmers, agribusinesses, and governments unlock clarity and confidence from day one.
This is not ag-tech for the sake of technology.
This is farming, re-engineered.